Blog - American Institute For Healthcare Management

18 Sep

Martin Lindstrom’s 5-D Brand Sensogram

September 18, 2018
By ahmed kamel
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Brands have traditionally been viewed as verbal and visual manifestations that are designed and developed to represent organizations an...

18 Sep

Healthcare Marketing

Igor Ansoff’s Product-Market Expansion Grid

September 18, 2018
By ahmed kamel
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Healthcare marketers must strive to proactively monitor their surroundings too, among other things, detect growth opportunities that ca...

18 Sep

Healthcare Marketing

Blake & Mouton’s Sales Grid

September 18, 2018
By ahmed kamel
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Blake & Mouton’s Sales Grid Personal selling is a promotional method involving the use of a sales force to convey messages. This p...

18 Sep

Healthcare Marketing

An Introduction to Healthcare Marketing

September 18, 2018
By ahmed kamel
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As the healthcare industry is characterized by intense and ever-increasing rivalry, marketing becomes all the more essential as a mecha...

04 Sep

Healthcare Information Systems

Types of Healthcare Information

September 4, 2018
By ahmed kamel
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Healthcare information has been defined in different texts and articled differently. The Health Insurance Portability and Accountabilit...

04 Sep

Healthcare Information Systems

Purposes of Patient Records

September 4, 2018
By ahmed kamel
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Healthcare organizations maintain medical records for several key purposes: Patient Care. Patient records provide the documented b...

04 Sep

Healthcare Information Systems

Organizing Information Technology Services

September 4, 2018
By ahmed kamel
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In many healthcare organizations, an information technology (IT) function employs staff who are involved in these and other IT-related ...

04 Sep

Healthcare Information Systems

Management’s Role in Major Information Technology Initiatives

September 4, 2018
By ahmed kamel
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Healthcare organizations routinely undertake projects or initiatives designed to improve the performance of the organization or advance...

04 Sep

Healthcare Information Systems

Introduction to Healthcare Information

September 4, 2018
By ahmed kamel
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Healthcare information is a valuable asset, and it must be managed like other assets. To manage information effectively, healthcare exe...