Blog - American Institute For Healthcare Management

19 Sep

Healthcare Strategic Planning and Management

Legal Imperatives for Healthcare Managers

September 19, 2018
By ahmed kamel
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Healthcare managers are often challenged by a perplexing range of legal issues that typically make them feel as if they need a telephon...

19 Sep

Healthcare Strategic Planning and Management

An Introduction to Healthcare Strategic Planning and Management

September 19, 2018
By ahmed kamel
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Due to the growing awareness about healthcare services amongst the masses, healthcare organizations all over the world are therefore un...

18 Sep

Healthcare Marketing

The Market-Product Grid

September 18, 2018
By ahmed kamel
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By focusing on the specific wants and needs of market segments, marketers can deliver goods and services that are specifically tailored...

18 Sep

Healthcare Marketing

The DAGMAR Marketing Communications Spectrum

September 18, 2018
By ahmed kamel
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The extensive range of innovative healthcare goods and services is simply overwhelming, from life-saving emergency medical services to ...

18 Sep

Healthcare Marketing

SWOT Analysis

September 18, 2018
By ahmed kamel
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According to John L. Fortenberry, Jr. “Progressive healthcare marketers routinely engage in the systematic evaluation of their product ...

18 Sep

Healthcare Marketing

Raphel & Raphel’s Loyalty Ladder

September 18, 2018
By ahmed kamel
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Healthcare entities are ultimately dependent on customers and their continued patronage for survival, and prosperity. Given this, marke...

18 Sep

Healthcare Marketing

The Product Life Cycle

September 18, 2018
By ahmed kamel
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As with all living things, products have finite lifespans. This is particularly evident in the healthcare industry where continuous inn...

18 Sep

Healthcare Marketing

The PEST Analysis

September 18, 2018
By ahmed kamel
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It is essential for marketers to actively monitor and evaluate environmental forces that are beyond the control of the responsibility o...

18 Sep

Healthcare Marketing

Michael Porter’s Value Chain

September 18, 2018
By ahmed kamel
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The term competitive advantage refers to anything possessed by an organization that gives it an edge over its competitors. One key sour...