18 Sep Healthcare Marketing The Market-Product Grid September 18, 2018 By ahmed kamel 0 comments By focusing on the specific wants and needs of market segments, marketers can deliver goods and services that are specifically tailored... Continue reading
18 Sep Healthcare Marketing The DAGMAR Marketing Communications Spectrum September 18, 2018 By ahmed kamel 0 comments The extensive range of innovative healthcare goods and services is simply overwhelming, from life-saving emergency medical services to ... Continue reading
18 Sep Healthcare Marketing SWOT Analysis September 18, 2018 By ahmed kamel 0 comments According to John L. Fortenberry, Jr. “Progressive healthcare marketers routinely engage in the systematic evaluation of their product ... Continue reading
18 Sep Healthcare Marketing Raphel & Raphel’s Loyalty Ladder September 18, 2018 By ahmed kamel 0 comments Healthcare entities are ultimately dependent on customers and their continued patronage for survival, and prosperity. Given this, marke... Continue reading
18 Sep Healthcare Marketing The Product Life Cycle September 18, 2018 By ahmed kamel 0 comments As with all living things, products have finite lifespans. This is particularly evident in the healthcare industry where continuous inn... Continue reading
18 Sep Healthcare Marketing The PEST Analysis September 18, 2018 By ahmed kamel 0 comments It is essential for marketers to actively monitor and evaluate environmental forces that are beyond the control of the responsibility o... Continue reading
18 Sep Healthcare Marketing Michael Porter’s Value Chain September 18, 2018 By ahmed kamel 0 comments The term competitive advantage refers to anything possessed by an organization that gives it an edge over its competitors. One key sour... Continue reading
18 Sep Healthcare Marketing Martin Lindstrom’s 5-D Brand Sensogram September 18, 2018 By ahmed kamel 0 comments Brands have traditionally been viewed as verbal and visual manifestations that are designed and developed to represent organizations an... Continue reading
18 Sep Healthcare Marketing Igor Ansoff’s Product-Market Expansion Grid September 18, 2018 By ahmed kamel 0 comments Healthcare marketers must strive to proactively monitor their surroundings too, among other things, detect growth opportunities that ca... Continue reading