18
Sep
The Market-Product Grid
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By
ahmed kamel
By focusing on the specific wants and needs of market segments, marketers can deliver goods and services that are specifically tailored...
18
Sep
The DAGMAR Marketing Communications Spectrum
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By
The extensive range of innovative healthcare goods and services is simply overwhelming, from life-saving emergency medical services to ...
18
Sep
SWOT Analysis
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By
According to John L. Fortenberry, Jr. “Progressive healthcare marketers routinely engage in the systematic evaluation of their product ...
18
Sep
Raphel & Raphel’s Loyalty Ladder
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By
Healthcare entities are ultimately dependent on customers and their continued patronage for survival, and prosperity. Given this, marke...
18
Sep
The Product Life Cycle
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By
As with all living things, products have finite lifespans. This is particularly evident in the healthcare industry where continuous inn...
18
Sep
The PEST Analysis
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By
It is essential for marketers to actively monitor and evaluate environmental forces that are beyond the control of the responsibility o...
18
Sep
Michael Porter’s Value Chain
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By
The term competitive advantage refers to anything possessed by an organization that gives it an edge over its competitors. One key sour...
18
Sep
Martin Lindstrom’s 5-D Brand Sensogram
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By
Brands have traditionally been viewed as verbal and visual manifestations that are designed and developed to represent organizations an...
18
Sep
Igor Ansoff’s Product-Market Expansion Grid
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By
Healthcare marketers must strive to proactively monitor their surroundings too, among other things, detect growth opportunities that ca...